Pablo Páez and Gonzalo Fernández, cousins and long-time collaborators, have over a decade of joint entrepreneurial experience. They previously worked together on two ventures, Barullo Company and Vitalia Elderly Care, gaining deep insights into the retail and elderly care markets. Their hands-on experience in the party goods sector—including exploring the US market—led Gonzalo to found Barullo Company in 2003, a retail business backed by venture capital and private investors, with Pablo serving on the board.