Luke Grobs is a seasoned operator and growth leader with over 15 years of experience scaling VC- and PE-backed as well as bootstrapped businesses. He was a key founding executive at HelloFresh, where he designed and built end-to-end operations and product systems from startup to scale, helping generate over £150m in revenue and contributing to the group’s $3bn IPO. Luke later led rapid expansion as Head of Growth at REEF Technology, scaling a dark-kitchen network to 300+ planned locations and supporting a $700m investment, and served as CEO of Skrmiish, raising £4m in seed capital and growing the platform past 1 million downloads. His career reflects a consistent ability to build, scale, and lead businesses across varied environments.