Aitor is a senior digital executive with over 20 years of experience leading digital transformation, technology innovation, and new business development. He has founded and scaled multiple digital ventures (including 24symbols, Meta Consulting, and Dendary), advised large corporates such as BBVA and Banco Santander, and taught at leading Spanish digital business schools (ISDI, ESIC). His background combines hands-on entrepreneurship with general management and operational leadership, positioning him as the primary value-creation and execution lead post-acquisition.