Matthijs Wilhelmus is an operator and executive with over 15 years of experience leading and scaling premium, brand-led companies across Europe. Most recently CEO of BASI Systems, he rebuilt its distributor network and expanded the business to over 80 international markets. Prior to that, he held senior commercial and marketing roles at De Kuyper Royal Distillers, Boretti, and Maxxium. A former World Champion in Jiu-Jitsu, he brings the same discipline and long-term mindset to his work in business.