We were live on TEN TV!
Ibrahim Abdel Rahim joined Tech Week, TEN TV’s weekly business program, for a live, in-studio interview about Moonbase Capital and the search fund model — a different kind of format from the podcasts and panels that make up most of his media appearances. Live television leaves no room for editing or a second take, which meant Ibrahim had to make the case for an unfamiliar asset class clearly and concisely, in real time, for a broadcast audience with no prior context on search funds.
The segment covered familiar ground for regular followers of Moonbase’s media appearances — what a search fund actually is, how it differs from venture capital and private equity, and why Ibrahim believes it’s one of the more overlooked opportunities in SME investing — but delivered to a broadcast audience rather than a niche finance podcast, which meant leaning harder on plain-language explanation than industry jargon.
Key takeaways
- Live TV demands a sharper elevator pitch. Without the luxury of a long-form conversation, Ibrahim had to compress the search fund thesis into something a general business audience could grasp in a few minutes.
- Broadcast reach extends beyond the usual search fund circles. Unlike a niche finance podcast, a weekly business TV program reaches viewers who may never have searched “search fund” but are exactly the kind of operators, family offices or aspiring entrepreneurs the model depends on.
- Plain language beats jargon on camera. Explaining EBITDA multiples and searcher economics to a broadcast audience requires a different vocabulary than pitching to LPs who already speak the language.
- Consistency across formats builds a recognizable narrative. Whether on a podcast, a panel or live TV, Ibrahim’s core pitch stays the same — which is part of what makes Moonbase’s media presence feel coherent rather than opportunistic.