We made it to the front page of Al Mal, Egypt’s leading finance newspaper
Ibrahim Abdel Rahim was interviewed on the topic of search funds by Al Mal, one of Egypt’s oldest and most established finance newspapers — a title read by exactly the audience of investors, bankers and business owners that a still-unfamiliar asset class like search funds needs to reach. Landing on the front page, rather than buried in a secondary section, meant the interview reached readers who might never encounter search funds through a podcast or an industry panel.
For an Egyptian financial readership, the interview offered something the international search fund press rarely provides: a domestic, print-newspaper explanation of a model that, at the time, had barely any footprint in the Egyptian market. Ibrahim used the platform to lay out what search funds are, how they differ from the private equity and venture capital structures Al Mal’s readers already understood, and why he believed the model had real relevance for a region full of founder-owned SMEs approaching succession decisions.
Key takeaways
- Print still carries weight with a finance audience. A front-page placement in an established finance daily reaches decision-makers who may not follow podcasts or LinkedIn but read the paper every morning.
- Egypt’s succession problem is the same one search funds solve elsewhere. Many of the region’s SMEs are founder-run without a clear exit plan — precisely the gap search fund capital is built to fill.
- Domestic coverage builds a different kind of credibility. Being profiled by a home-market finance newspaper, rather than only international search fund press, helped establish Ibrahim and Moonbase within Egypt’s own financial community.
- Introducing a new asset class takes repetition across formats. A newspaper feature, a podcast episode and a conference panel each reach a different slice of the same audience — and each repetition makes the next explanation easier.